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<channel>
	<title>Angela Gong</title>
	<link>https://angelajgong.com</link>
	<description>Angela Gong</description>
	<pubDate>Fri, 09 Jan 2026 21:32:48 +0000</pubDate>
	<generator>https://angelajgong.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Home Page</title>
				
		<link>https://angelajgong.com/Home-Page</link>

		<pubDate>Fri, 15 Apr 2022 03:22:28 +0000</pubDate>

		<dc:creator>Angela Gong</dc:creator>

		<guid isPermaLink="true">https://angelajgong.com/Home-Page</guid>

		<description>
	Angela Gong is a Graphic Designer &#38;amp; Illustrator based in NYC, passionate about crafting visual identities and brand experiences.
	


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		<title>Bugs Are Our Friends Event</title>
				
		<link>https://angelajgong.com/Bugs-Are-Our-Friends-Event</link>

		<pubDate>Wed, 15 Feb 2023 20:04:02 +0000</pubDate>

		<dc:creator>Angela Gong</dc:creator>

		<guid isPermaLink="true">https://angelajgong.com/Bugs-Are-Our-Friends-Event</guid>

		<description>
	
	
 
	Bugs Are Our Friends Event
	Campaign concept
Visual Identity System

Digital/Print Applications
	"Bug Are Our Friends" is an interactive event designed to educate and entertain children about the wonder of bugs with nature exploration, bug scavenger hunts, and bug-related experiential activities. In collaboration with Brooklyn Botanic Garden and Scholastic Books.


	
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	CONCEPT
	Brooklyn Botanic Garden connects people to the world of plants, fostering delight and curiosity while inspiring an appreciation of the environment. Scholastic promotes literacy and education for millions of kids, parents, and educators. Combining their strengths, a mock collaboration event between Scholastic and BBG would create an immersive learning experience.






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	LOGO ACTIVATION


	
	
	The main emblem logo alludes to the design of explorer scout patches, which connects to the activities of this event.


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	TYPEFACE &#38;amp; COLOR
	BD Supper is a friendly sans-serif typeface with a whimsical and childlike feel, which pairs nicely with a geometic typeface like Neuzeit Grotesk. The icons and patterns are inspired by insect species found at the BBG, determining each kingdom's distinguishable identity.



&#60;img width="2917" height="1157" width_o="2917" height_o="1157" data-src="https://freight.cargo.site/t/original/i/14d10a14eea172c3d62f11527927ada7427bcd49da9a5f02ff8420b9472263f2/identty4.jpg" data-mid="204760736" border="0"  src="https://freight.cargo.site/w/1000/i/14d10a14eea172c3d62f11527927ada7427bcd49da9a5f02ff8420b9472263f2/identty4.jpg" /&#62;



	OOH POSTERS
	Focusing on call-to-action questions about insect behaviors in their respective kingdom invites curiosity to the viewers.



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	WELCOME BROCHURE


	The activities offered at Bugs Are Our Friends encourage participation and a friendly community. The inner fold includes an introduction, a list of activities, and an event schedule. The back fold provides the map for the scavenger hunt.



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	BAOF FIELD NOTEBOOK

This little notebook in the explorer scout kit is needed to complete the bug scavenger hut. Participants are rewarded with bug medallion stickers for completing challenges.

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</description>
		
	</item>
		
		
	<item>
		<title>Nara Organics</title>
				
		<link>https://angelajgong.com/Nara-Organics</link>

		<pubDate>Fri, 09 Jan 2026 21:32:48 +0000</pubDate>

		<dc:creator>Angela Gong</dc:creator>

		<guid isPermaLink="true">https://angelajgong.com/Nara-Organics</guid>

		<description>
	Nara OrganicsClient Work
	CampaignSocial-first Design
Motion DesignBranded Assets

	Nara Organics is a pioneering brand redefining infant nutrition with its organic whole milk formula. We collaborated with Nara to create engaging, social-first motion assets that supported the launch of their infant formula and strengthened brand presence across digital channels.


&#60;img width="2000" height="1250" width_o="2000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/3f23d5ff0290954a1f22377cd2219b5a7d8707dbdab835e74702d80a9086f298/Nara-Organics-Thumbnail-0-00-02-26.png" data-mid="243101039" border="0"  src="https://freight.cargo.site/w/1000/i/3f23d5ff0290954a1f22377cd2219b5a7d8707dbdab835e74702d80a9086f298/Nara-Organics-Thumbnail-0-00-02-26.png" /&#62;
&#60;img width="480" height="853" width_o="480" height_o="853" data-src="https://freight.cargo.site/t/original/i/fe7af4f88fbf1eda889306f344edef08ce5fddd74b719d2f22bc6281cc5a34f7/Nara_social_story.gif" data-mid="243069666" border="0"  src="https://freight.cargo.site/w/480/i/fe7af4f88fbf1eda889306f344edef08ce5fddd74b719d2f22bc6281cc5a34f7/Nara_social_story.gif" /&#62;



	SOCIAL MEDIA REELS


	I collaborated with Nara’s team to design social-first videos that bring Nara Organics’ product story to life through thoughtful motion, clarity, and storytelling. The videos were adapted for multi-channel use, including Instagram reels, in-feed posts, paid ads, and story placements.





	

 








	BRANDED ASSETS

	I designed 50+ magnet graphics for marketing use, aligning with the brand’s existing illustration style. The project included illustration and full file preparation for print production.




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	Client
Nara Organics
	Team
Komunion Studio, Pascal Kouwenhoven, Angela Gong, Nara Team,&#38;nbsp;Jasmine Norris

</description>
		
	</item>
		
		
	<item>
		<title>Honeyland Festival</title>
				
		<link>https://angelajgong.com/Honeyland-Festival</link>

		<pubDate>Sun, 10 Dec 2023 07:29:00 +0000</pubDate>

		<dc:creator>Angela Gong</dc:creator>

		<guid isPermaLink="true">https://angelajgong.com/Honeyland-Festival</guid>

		<description>
	Honeyland FestivalClient Work
	Motion Design
Branded AssetsDigital Design
	Stage visuals for Honeyland, a festival that celebrates black culture through food, music, and creativity.&#38;nbsp;For more info about the project, visit KOMUNION STUDIO





	CONCEPT
	Using Honeyland’s brand guidelines, I designed dynamic motion screen graphics for the music stage. These event graphics played in between performances, highlighted event sponsors, announced upcoming segments, and promoted event merchandise. My design solution incorporated the brand's honey drip element as a looping transition, resulting in a visually cohesive and engaging experience for the audience.






&#60;img width="2065" height="1162" width_o="2065" height_o="1162" data-src="https://freight.cargo.site/t/original/i/ebb58e30fbf7de115930d7c31d19528b1424f3fa58153ed728333447af1cfaa3/image-20.png" data-mid="241958954" border="0"  src="https://freight.cargo.site/w/1000/i/ebb58e30fbf7de115930d7c31d19528b1424f3fa58153ed728333447af1cfaa3/image-20.png" /&#62;







&#60;img width="1174" height="1174" width_o="1174" height_o="1174" data-src="https://freight.cargo.site/t/original/i/c9eea3e4d128d3055b4610baf91dec0074c4edac131b3feb9ea30d9d45376ea0/honeyland_stage_2.png" data-mid="224068813" border="0"  src="https://freight.cargo.site/w/1000/i/c9eea3e4d128d3055b4610baf91dec0074c4edac131b3feb9ea30d9d45376ea0/honeyland_stage_2.png" /&#62;
&#60;img width="2056" height="1321" width_o="2056" height_o="1321" data-src="https://freight.cargo.site/t/original/i/f28f276e8e92f030f891496e447255ca5b6b29e117a5ae8e39d10a23f34ca300/image-38.png" data-mid="241959063" border="0"  src="https://freight.cargo.site/w/1000/i/f28f276e8e92f030f891496e447255ca5b6b29e117a5ae8e39d10a23f34ca300/image-38.png" /&#62;
&#60;img width="1100" height="1100" width_o="1100" height_o="1100" data-src="https://freight.cargo.site/t/original/i/731e342121204ff1df874ac04b69e37b0fc9e5b01e78695ee537dc8a93bb456d/honeyland_stage_3.png" data-mid="224068814" border="0"  src="https://freight.cargo.site/w/1000/i/731e342121204ff1df874ac04b69e37b0fc9e5b01e78695ee537dc8a93bb456d/honeyland_stage_3.png" /&#62;




	Client
Honeyland Festival
	Team
IMG, Live Nation Urban, Komunion Studio, Pascal Kouwenhoven, Maya Halbert, Kasey Lim, Angela Gong, Lauren Cheeseborough, L’pree Anita Bruney
</description>
		
	</item>
		
		
	<item>
		<title>Pick a Pier</title>
				
		<link>https://angelajgong.com/Pick-a-Pier</link>

		<pubDate>Thu, 16 Feb 2023 05:43:11 +0000</pubDate>

		<dc:creator>Angela Gong</dc:creator>

		<guid isPermaLink="true">https://angelajgong.com/Pick-a-Pier</guid>

		<description>
	Pick a PierClient Work
	Visual Identity SystemMarketing &#38;amp; Social designMotion designUI/UX design
	Pick a Pier is a platform that connects boaters and marinas, making sailing more accessible. To establish better online presence in the boating community, we strengthened Pick a Pier with new brand-based and integrated marketing assets for their loyalty program, Popeye® Sail Club.


&#60;img width="2500" height="313" width_o="2500" height_o="313" data-src="https://freight.cargo.site/t/original/i/c06641c11b2a3533e072cd27c603fa2fbafbe5de214d216ebadcdaca0ed94c5e/pap_baner.png" data-mid="190313896" border="0"  src="https://freight.cargo.site/w/1000/i/c06641c11b2a3533e072cd27c603fa2fbafbe5de214d216ebadcdaca0ed94c5e/pap_baner.png" /&#62;

	POPEYE® BENEFITS VIDEO
	
	The benefits of Popeye® Sail Club, the most exclusive, advanced, rewarding, and sustainable boating club powered by Pick a Pier. The explainer video is an animated version of the How-It-Works page, in which I collaborated with the marketing team to adapt it into English, French, Italian, and Spanish.





	ICONOGRAPHY
	I crafted Pick a Pier’s new icon system to better convey the brand’s messaging and storytelling. The icons feature transparent elements that evoke maritime themes, with certain details reflecting the brand’s commitment of sustainability.


&#60;img width="2302" height="1403" width_o="2302" height_o="1403" data-src="https://freight.cargo.site/t/original/i/3bcc180f35c76a2fa2100ff43296f51a9020153c890e61f2cf57afe7a6819876/icons.png" data-mid="190314076" border="0"  src="https://freight.cargo.site/w/1000/i/3bcc180f35c76a2fa2100ff43296f51a9020153c890e61f2cf57afe7a6819876/icons.png" /&#62;



	
	
&#60;img width="232" height="232" width_o="232" height_o="232" data-src="https://freight.cargo.site/t/original/i/c97e109dbf82bfdeced549cafc54242f134796e184d6a7e30be75da21c62298e/Ellipse-109.png" data-mid="206887717" border="0"  src="https://freight.cargo.site/w/232/i/c97e109dbf82bfdeced549cafc54242f134796e184d6a7e30be75da21c62298e/Ellipse-109.png" /&#62;
&#60;img width="232" height="232" width_o="232" height_o="232" data-src="https://freight.cargo.site/t/original/i/82a4ed481a76ea389a38258a169bed93b7474d1ef03d6b5894dcafe03c79eb58/Ellipse-97.png" data-mid="206887713" border="0"  src="https://freight.cargo.site/w/232/i/82a4ed481a76ea389a38258a169bed93b7474d1ef03d6b5894dcafe03c79eb58/Ellipse-97.png" /&#62;
&#60;img width="232" height="232" width_o="232" height_o="232" data-src="https://freight.cargo.site/t/original/i/50cb1a264a28ad58a3d325142cb8ccbb347f64be4974ac20237594db653e149a/Ellipse-99.png" data-mid="206887714" border="0"  src="https://freight.cargo.site/w/232/i/50cb1a264a28ad58a3d325142cb8ccbb347f64be4974ac20237594db653e149a/Ellipse-99.png" /&#62;
&#60;img width="232" height="232" width_o="232" height_o="232" data-src="https://freight.cargo.site/t/original/i/6f73f4743098f4cf63bf0eb08aa3f544fc4773a3f328200d6737c68317fdb6dc/Ellipse-101.png" data-mid="206887716" border="0"  src="https://freight.cargo.site/w/232/i/6f73f4743098f4cf63bf0eb08aa3f544fc4773a3f328200d6737c68317fdb6dc/Ellipse-101.png" /&#62;
&#60;img width="232" height="232" width_o="232" height_o="232" data-src="https://freight.cargo.site/t/original/i/c7e070470d7c48f57232ad6de77e4a1a31f6f1a76175b7f9fe859758558a5de6/Ellipse-100.png" data-mid="206887715" border="0"  src="https://freight.cargo.site/w/232/i/c7e070470d7c48f57232ad6de77e4a1a31f6f1a76175b7f9fe859758558a5de6/Ellipse-100.png" /&#62;

	



	POPEYE® SAIL CLUB: HOW-IT-WORKS WEBPAGE   
	The updated How-It-Works webpage effectively explain how to earn and redeem points through Pick a Pier’s loyalty program.


&#60;img width="5958" height="4000" width_o="5958" height_o="4000" data-src="https://freight.cargo.site/t/original/i/4d57da3702857b69ab86020cb29a8fed755d6b044c30ddfb73be1d182db57012/pickapier_websitedesign.jpg" data-mid="221362129" border="0"  src="https://freight.cargo.site/w/1000/i/4d57da3702857b69ab86020cb29a8fed755d6b044c30ddfb73be1d182db57012/pickapier_websitedesign.jpg" /&#62;



	POPEYE® POINT SYSTEM
	I redesigned the diagram to enhance the excitement of redeeming rewards by aligning the graphics and language with the range concept. The redesign addresses and streamlines the issue of confusion of the tiers in the previous layout, as time is typically understood in sequential order.


&#60;img width="3000" height="799" width_o="3000" height_o="799" data-src="https://freight.cargo.site/t/original/i/7c501a60619f377a5d084af324a3245d94da784983480bd1ef55a398b683191c/popeye_scheme.jpg" data-mid="206940291" border="0"  src="https://freight.cargo.site/w/1000/i/7c501a60619f377a5d084af324a3245d94da784983480bd1ef55a398b683191c/popeye_scheme.jpg" /&#62;



	POPEYE® BROCHURES
	Designed to invite new customers and welcome new members to Popeye® Sail Club, which are placed in participating marinas across Europe.




	
&#60;img width="1826" height="1503" width_o="1826" height_o="1503" data-src="https://freight.cargo.site/t/original/i/2c9e969696b47b1622cd5c18c412a28ac62eb7d6fa34af46e6d1ac8d0ca8d30e/2.jpg" data-mid="190323183" border="0"  src="https://freight.cargo.site/w/1000/i/2c9e969696b47b1622cd5c18c412a28ac62eb7d6fa34af46e6d1ac8d0ca8d30e/2.jpg" /&#62;
&#60;img width="1826" height="1503" width_o="1826" height_o="1503" data-src="https://freight.cargo.site/t/original/i/561845969d2ada6e6586689aeeea438bc24ad1634f431bf399d8dec97ead8bdf/4.jpg" data-mid="190323185" border="0"  src="https://freight.cargo.site/w/1000/i/561845969d2ada6e6586689aeeea438bc24ad1634f431bf399d8dec97ead8bdf/4.jpg" /&#62;
&#60;img width="1826" height="1503" width_o="1826" height_o="1503" data-src="https://freight.cargo.site/t/original/i/9c6c49aea0c26f68d9570bce94289b9e3972349176ff81d8cec42390d82f4b98/6.jpg" data-mid="190319414" border="0"  src="https://freight.cargo.site/w/1000/i/9c6c49aea0c26f68d9570bce94289b9e3972349176ff81d8cec42390d82f4b98/6.jpg" /&#62;

	
&#60;img width="1826" height="1503" width_o="1826" height_o="1503" data-src="https://freight.cargo.site/t/original/i/3d271f3787871fc238ab2bf1e9676b1aceb1b041eafce6c987fbbacd00f847d3/3.jpg" data-mid="190319410" border="0"  src="https://freight.cargo.site/w/1000/i/3d271f3787871fc238ab2bf1e9676b1aceb1b041eafce6c987fbbacd00f847d3/3.jpg" /&#62;
&#60;img width="1826" height="1503" width_o="1826" height_o="1503" data-src="https://freight.cargo.site/t/original/i/050f717fc7192c48d9c37849e3c25fb24206420077194b553f3b51fe0a3192fa/2.jpg" data-mid="190319409" border="0"  src="https://freight.cargo.site/w/1000/i/050f717fc7192c48d9c37849e3c25fb24206420077194b553f3b51fe0a3192fa/2.jpg" /&#62;
&#60;img width="1826" height="1503" width_o="1826" height_o="1503" data-src="https://freight.cargo.site/t/original/i/b13eaebb861a2c2a91acc446b231ef5504cb9e0f09d0e8c5f5c941c3820a9753/3.jpg" data-mid="190323184" border="0"  src="https://freight.cargo.site/w/1000/i/b13eaebb861a2c2a91acc446b231ef5504cb9e0f09d0e8c5f5c941c3820a9753/3.jpg" /&#62;
&#60;img width="1826" height="1503" width_o="1826" height_o="1503" data-src="https://freight.cargo.site/t/original/i/12ce1a53231f71a013a340f0513f1337a9abcf0923451c9a887b509b9bc0057a/5.jpg" data-mid="190319413" border="0"  src="https://freight.cargo.site/w/1000/i/12ce1a53231f71a013a340f0513f1337a9abcf0923451c9a887b509b9bc0057a/5.jpg" /&#62;
&#60;img width="1826" height="1503" width_o="1826" height_o="1503" data-src="https://freight.cargo.site/t/original/i/5308e5e2834f89a53a72f69c8656dde9587f6f89f916c8fa67507f886ca2ac72/4.jpg" data-mid="190319412" border="0"  src="https://freight.cargo.site/w/1000/i/5308e5e2834f89a53a72f69c8656dde9587f6f89f916c8fa67507f886ca2ac72/4.jpg" /&#62;



	SOCIAL MEDIA ADS


	&#60;img width="1034" height="1405" width_o="1034" height_o="1405" data-src="https://freight.cargo.site/t/original/i/61bea17e7fa415d57fa0a6b327ea417c4be6f9ef03f73d387b7671742c05c4b7/1.png" data-mid="190354224" border="0"  src="https://freight.cargo.site/w/1000/i/61bea17e7fa415d57fa0a6b327ea417c4be6f9ef03f73d387b7671742c05c4b7/1.png" /&#62;
	&#60;img width="1000" height="1546" width_o="1000" height_o="1546" data-src="https://freight.cargo.site/t/original/i/34dd292f8e87ea0c6b78ccd0e775cb65918bf82c27e8183879fb68e9ce9a427f/social-media-2.gif" data-mid="190354220" border="0"  src="https://freight.cargo.site/w/1000/i/34dd292f8e87ea0c6b78ccd0e775cb65918bf82c27e8183879fb68e9ce9a427f/social-media-2.gif" /&#62;
	&#60;img width="1034" height="1405" width_o="1034" height_o="1405" data-src="https://freight.cargo.site/t/original/i/a8333d6efcfee41ca631e04f5681277b0456a9871e33164142a428749feceff0/3.png" data-mid="190354231" border="0"  src="https://freight.cargo.site/w/1000/i/a8333d6efcfee41ca631e04f5681277b0456a9871e33164142a428749feceff0/3.png" /&#62;

	MARINA FLYER



	
&#60;img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/deed94cc9b90a00d258134e31c137882d6a27fe4e24c6b9a79bb53abf2ae1a83/marina-flyer-mockup.png" data-mid="190426279" border="0"  src="https://freight.cargo.site/w/1000/i/deed94cc9b90a00d258134e31c137882d6a27fe4e24c6b9a79bb53abf2ae1a83/marina-flyer-mockup.png" /&#62;




	Client
Pick a Pier
	Team
Tal Shub, Angela Gong, Iris Zieber
</description>
		
	</item>
		
		
	<item>
		<title>Spoonbill Books</title>
				
		<link>https://angelajgong.com/Spoonbill-Books</link>

		<pubDate>Thu, 09 Feb 2023 09:16:32 +0000</pubDate>

		<dc:creator>Angela Gong</dc:creator>

		<guid isPermaLink="true">https://angelajgong.com/Spoonbill-Books</guid>

		<description>
	Spoonbill Books
	Brand Positioning
Visual Identity System
Type Design
	A rebrand of a beloved bookshop located in the heart of Williamsburg, taking their history and customers into consideration. Spoonbill Books is a Brooklyn indie bookstore since 1999 that specializes in second-hand, rare, and new books on contemporary art, art history, and architecture.



&#60;img width="2200" height="1375" width_o="2200" height_o="1375" data-src="https://freight.cargo.site/t/original/i/e6a6b6dac236c884e0ba3a2d9f48211c6cd00faa6129f7e23a9c6da45f57f6b2/Cargo-Thumbnail_logo2.jpg" data-mid="168711508" border="0"  src="https://freight.cargo.site/w/1000/i/e6a6b6dac236c884e0ba3a2d9f48211c6cd00faa6129f7e23a9c6da45f57f6b2/Cargo-Thumbnail_logo2.jpg" /&#62;


	DISCOVERY STAGE
	Spoonbill Books owners, Jonas Kyle and former Miles Bellamy, present an authentic and likeable personality and have grown a tight-knit community. Visitors are greeted by shelves packed floor to ceiling with oddly specific collections of eclectic books. I wanted to capture the essence of their personality and space into the new identity.




&#60;img width="2000" height="729" width_o="2000" height_o="729" data-src="https://freight.cargo.site/t/original/i/5081d83b96b65d72646554e259014a3b1700ee90465486d08b9db3de383fcecd/spoonbill-typeface.jpg" data-mid="205910413" border="0"  src="https://freight.cargo.site/w/1000/i/5081d83b96b65d72646554e259014a3b1700ee90465486d08b9db3de383fcecd/spoonbill-typeface.jpg" /&#62;
&#60;img width="2000" height="98" width_o="2000" height_o="98" data-src="https://freight.cargo.site/t/original/i/7aa8b204cb0b46ac135fc134e8a29dd61e904c131847cd6e09f0e62cf2030ac1/colors.jpg" data-mid="205910410" border="0"  src="https://freight.cargo.site/w/1000/i/7aa8b204cb0b46ac135fc134e8a29dd61e904c131847cd6e09f0e62cf2030ac1/colors.jpg" /&#62;
&#60;img width="3000" height="1600" width_o="3000" height_o="1600" data-src="https://freight.cargo.site/t/original/i/970c6f37e6eacaa5dbc80c44b00a3be931f0e331eda4e98c16a87dab0665b891/POSTER4.jpg" data-mid="167831363" border="0"  src="https://freight.cargo.site/w/1000/i/970c6f37e6eacaa5dbc80c44b00a3be931f0e331eda4e98c16a87dab0665b891/POSTER4.jpg" /&#62;


	LOGOMARK &#38;amp; VARIATIONS
	
The logo emphasizes bold and blockiness and incorporates an inverted bookmark icon, symbolizing the brand’s association with literature. The logo variations activate the custom typeface’s potential to stretch, expand, and change layout. These actions allude to the stacking and rearranging of books on a shelf.


&#60;img width="2000" height="885" width_o="2000" height_o="885" data-src="https://freight.cargo.site/t/original/i/3b7e2b1b8c1a6cfe22b3c5c5aa4f887f7e3e418045ce9b3f3ce296630b53f874/spoonbill-loggos.jpg" data-mid="205910412" border="0"  src="https://freight.cargo.site/w/1000/i/3b7e2b1b8c1a6cfe22b3c5c5aa4f887f7e3e418045ce9b3f3ce296630b53f874/spoonbill-loggos.jpg" /&#62;
	COLOR TREATMENT
	


&#60;img width="3000" height="496" width_o="3000" height_o="496" data-src="https://freight.cargo.site/t/original/i/17657fc9a10532129e190613ebaacba0f6b627bc369ec0a034fbc61a220b83eb/Spoonbill_color-2.png" data-mid="205910418" border="0"  src="https://freight.cargo.site/w/1000/i/17657fc9a10532129e190613ebaacba0f6b627bc369ec0a034fbc61a220b83eb/Spoonbill_color-2.png" /&#62;



	CUSTOM TYPEFACE
	The Spoonbill typeface is inspired&#38;nbsp;by the blocky forms of books and how they relate to each other on a shelf. 





&#60;img width="2400" height="749" width_o="2400" height_o="749" data-src="https://freight.cargo.site/t/original/i/cea27889f3d0a160088d34c8d5add9efe69fb3d3e04c0f13133d4188b44bc2b3/Spoonbill_typeface.png" data-mid="168707131" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/cea27889f3d0a160088d34c8d5add9efe69fb3d3e04c0f13133d4188b44bc2b3/Spoonbill_typeface.png" /&#62;





	ARTIST POSTERS
	The custom typeface is implemented throughout the identity system as a visual tool that looks into the artworks, books, and stories of featured artists.


&#60;img width="3561" height="2347" width_o="3561" height_o="2347" data-src="https://freight.cargo.site/t/original/i/d47adbc0e2fa325cac13487aaece1413f26cbf0a18b0327fada4956faeb627a7/artsitposter-2.jpg" data-mid="172623158" border="0"  src="https://freight.cargo.site/w/1000/i/d47adbc0e2fa325cac13487aaece1413f26cbf0a18b0327fada4956faeb627a7/artsitposter-2.jpg" /&#62;


	BRAND APPLICATIONS


&#60;img width="5692" height="2947" width_o="5692" height_o="2947" data-src="https://freight.cargo.site/t/original/i/3ea3f9111bc79421fc75efe8887f80c7302abdc6d866875fd745957ac1f22f15/Spoonbill-collateral.jpg" data-mid="205910742" border="0"  src="https://freight.cargo.site/w/1000/i/3ea3f9111bc79421fc75efe8887f80c7302abdc6d866875fd745957ac1f22f15/Spoonbill-collateral.jpg" /&#62;
&#60;img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/01e7a010b4025b349ae1ddb35f2f59930d86f97dea8b69a1c663da270d8ee10b/spoonbill_socials.jpg" data-mid="172636175" border="0"  src="https://freight.cargo.site/w/1000/i/01e7a010b4025b349ae1ddb35f2f59930d86f97dea8b69a1c663da270d8ee10b/spoonbill_socials.jpg" /&#62;
&#60;img width="2500" height="1468" width_o="2500" height_o="1468" data-src="https://freight.cargo.site/t/original/i/2686c403c4f0c6808377532bc17395cf27529663e069e6064c0fdc6098c6d3cf/City-Billboard-PSD-Mockup.jpg" data-mid="172625523" border="0"  src="https://freight.cargo.site/w/1000/i/2686c403c4f0c6808377532bc17395cf27529663e069e6064c0fdc6098c6d3cf/City-Billboard-PSD-Mockup.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Asian American ABCs Animation</title>
				
		<link>https://angelajgong.com/Asian-American-ABCs-Animation</link>

		<pubDate>Thu, 16 Feb 2023 01:40:21 +0000</pubDate>

		<dc:creator>Angela Gong</dc:creator>

		<guid isPermaLink="true">https://angelajgong.com/Asian-American-ABCs-Animation</guid>

		<description>
	The Asian American ABCs
	
Motion Design
Illustration
Art Direction



	The "Asian American ABCs" is an phonics song designed to celebrate Asian American culture. Through 26 words and illustrations of Asian foods and Chinese traditions, this animation is a cultural journey that resonates with viewers of all ages.







	CONCEPT/STORYBOARD

	The animation begins with a dramatic unveiling of the curtains. The transitions are cleverly designed to weave each scene together.


&#60;img width="3840" height="1824" width_o="3840" height_o="1824" data-src="https://freight.cargo.site/t/original/i/42f74b089727de879ec5c116e47b65b553cdfe6d638b1d2b89135c416010e5fd/1-4.jpg" data-mid="172617480" border="0"  src="https://freight.cargo.site/w/1000/i/42f74b089727de879ec5c116e47b65b553cdfe6d638b1d2b89135c416010e5fd/1-4.jpg" /&#62;
&#60;img width="3840" height="1712" width_o="3840" height_o="1712" data-src="https://freight.cargo.site/t/original/i/3aa379021627722cfa3f4d80c3f4915968e3590142c1eb090331b0bd16a9d618/5-7.jpg" data-mid="172617481" border="0"  src="https://freight.cargo.site/w/1000/i/3aa379021627722cfa3f4d80c3f4915968e3590142c1eb090331b0bd16a9d618/5-7.jpg" /&#62;
&#60;img width="3840" height="1882" width_o="3840" height_o="1882" data-src="https://freight.cargo.site/t/original/i/d4ccd36ace86769339bb7f29e0a5a9196025c6efad1f055f7d142fde141d09e1/8-10.jpg" data-mid="172617482" border="0"  src="https://freight.cargo.site/w/1000/i/d4ccd36ace86769339bb7f29e0a5a9196025c6efad1f055f7d142fde141d09e1/8-10.jpg" /&#62;
&#60;img width="3840" height="1770" width_o="3840" height_o="1770" data-src="https://freight.cargo.site/t/original/i/2d20ade66f36e25395b46d2abafc241a22bbb4607b6fd94aae1668f229be91a9/11-14.jpg" data-mid="172617484" border="0"  src="https://freight.cargo.site/w/1000/i/2d20ade66f36e25395b46d2abafc241a22bbb4607b6fd94aae1668f229be91a9/11-14.jpg" /&#62;
&#60;img width="3840" height="1718" width_o="3840" height_o="1718" data-src="https://freight.cargo.site/t/original/i/813de73f1c051952cb5ccc8a66aae2867ff6b969a44fbceaa3eb2b3ba6efd74b/15-17.jpg" data-mid="172617535" border="0"  src="https://freight.cargo.site/w/1000/i/813de73f1c051952cb5ccc8a66aae2867ff6b969a44fbceaa3eb2b3ba6efd74b/15-17.jpg" /&#62;
&#60;img width="3840" height="1805" width_o="3840" height_o="1805" data-src="https://freight.cargo.site/t/original/i/402ca0462111b19bfde011a7d23aeb587729480620fcf261e67a06eae0d60487/18-21.jpg" data-mid="172617561" border="0"  src="https://freight.cargo.site/w/1000/i/402ca0462111b19bfde011a7d23aeb587729480620fcf261e67a06eae0d60487/18-21.jpg" /&#62;
&#60;img width="3840" height="1682" width_o="3840" height_o="1682" data-src="https://freight.cargo.site/t/original/i/9fa5e25528590ddefc317ea295bbad29916e05150f379e39dd79e198bccb06b6/22-25.jpg" data-mid="172617575" border="0"  src="https://freight.cargo.site/w/1000/i/9fa5e25528590ddefc317ea295bbad29916e05150f379e39dd79e198bccb06b6/22-25.jpg" /&#62;
&#60;img width="3840" height="1692" width_o="3840" height_o="1692" data-src="https://freight.cargo.site/t/original/i/64fd2a070bf8bfdb17b27982a6df9cf1ee14ca8fcca52bd8b6a66f6f2f3055a1/26-28.jpg" data-mid="172617598" border="0"  src="https://freight.cargo.site/w/1000/i/64fd2a070bf8bfdb17b27982a6df9cf1ee14ca8fcca52bd8b6a66f6f2f3055a1/26-28.jpg" /&#62;


	TRANSITIONS

	A challenge I faced was exploring how to transition seamlessly between scenes while capturing the essence of each word. I explored sensory cues like aroma and touch to depict how each word is experienced. I found that introducing grand moments to disrupt the flow made the transitions more impactful and memorable, like O→P and H→I.



&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ac2739def864a2c38b6a9681a34545bf24ad985694ec7582dcb99dc18823be75/aa-abc-gif.gif" data-mid="205458944" border="0"  src="https://freight.cargo.site/w/1000/i/ac2739def864a2c38b6a9681a34545bf24ad985694ec7582dcb99dc18823be75/aa-abc-gif.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d7b01325c6f3ded01a6e5c4db9ff9a0b0b8c9ad6ca6d2ebef63999013d08f5ef/AA-ABC-H-I.gif" data-mid="205812980" border="0"  src="https://freight.cargo.site/w/1000/i/d7b01325c6f3ded01a6e5c4db9ff9a0b0b8c9ad6ca6d2ebef63999013d08f5ef/AA-ABC-H-I.gif" /&#62;



	COLOR &#38;amp; TYPE TREATMENT

	Color plays a crucial role, with each word associated with a distinctive palette that reflects its essence and helps to signal transitions. Typography serves as a dynamic element that either integrates into the illustration or remains static at the bottom of the scene.



&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dacf50a1e955215822c42bd3b24a892cf6b0e19de66f6e3c95aa03a2736fefce/1520622_GongAngela_AsianAmericanABCs2023_9.jpg" data-mid="178542723" border="0"  src="https://freight.cargo.site/w/1000/i/dacf50a1e955215822c42bd3b24a892cf6b0e19de66f6e3c95aa03a2736fefce/1520622_GongAngela_AsianAmericanABCs2023_9.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d3ca5f8299b6370ba175248ecd919953814501f172e3b8ce362f6a541a1fce03/1520622_GongAngela_AsianAmericanABCs2023_14.jpg" data-mid="178542768" border="0"  src="https://freight.cargo.site/w/1000/i/d3ca5f8299b6370ba175248ecd919953814501f172e3b8ce362f6a541a1fce03/1520622_GongAngela_AsianAmericanABCs2023_14.jpg" /&#62;



	NOSTALGIC ILLUSTRATIONS

	The animation features illustrations that evoke nostalgia for those who grew up with it, like me, transporting viewers to familiar settings and cherished memories from their own experiences.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eb1010ba5efe8967e1bff65d67b310067900aa1de016daa39f8b99b5068e91fa/1520622_GongAngela_AsianAmericanABCs2023_8.jpg" data-mid="205812156" border="0"  src="https://freight.cargo.site/w/1000/i/eb1010ba5efe8967e1bff65d67b310067900aa1de016daa39f8b99b5068e91fa/1520622_GongAngela_AsianAmericanABCs2023_8.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/86b7f2f5aca2b746390fc4a15ec4401b154d2fda5bad6c51b13e8a84fbad5fd5/1520622_GongAngela_AsianAmericanABCs2023_15.jpg" data-mid="205812139" border="0"  src="https://freight.cargo.site/w/1000/i/86b7f2f5aca2b746390fc4a15ec4401b154d2fda5bad6c51b13e8a84fbad5fd5/1520622_GongAngela_AsianAmericanABCs2023_15.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/19b72f2557bcdb12cbc188af4c9e44032a3225034770d1713cce8873c0e7ef52/1520622_GongAngela_AsianAmericanABCs2023_22.jpg" data-mid="178542797" border="0"  src="https://freight.cargo.site/w/1000/i/19b72f2557bcdb12cbc188af4c9e44032a3225034770d1713cce8873c0e7ef52/1520622_GongAngela_AsianAmericanABCs2023_22.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e83d44fd268b9fa28221ed275c90d35612e64ef3857083746b088a63d1e948a5/1520622_GongAngela_AsianAmericanABCs2023_25.jpg" data-mid="178542767" border="0"  src="https://freight.cargo.site/w/1000/i/e83d44fd268b9fa28221ed275c90d35612e64ef3857083746b088a63d1e948a5/1520622_GongAngela_AsianAmericanABCs2023_25.jpg" /&#62;
 
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/66b66935af0b1ebd7d14ed8283c913450f5c720afe4c03abbb12db6a444814d8/1520622_GongAngela_AsianAmericanABCs2023_1.jpg" data-mid="176408545" border="0"  src="https://freight.cargo.site/w/1000/i/66b66935af0b1ebd7d14ed8283c913450f5c720afe4c03abbb12db6a444814d8/1520622_GongAngela_AsianAmericanABCs2023_1.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Enchanted Typeface Design</title>
				
		<link>https://angelajgong.com/Enchanted-Typeface-Design</link>

		<pubDate>Mon, 18 Apr 2022 22:32:46 +0000</pubDate>

		<dc:creator>Angela Gong</dc:creator>

		<guid isPermaLink="true">https://angelajgong.com/Enchanted-Typeface-Design</guid>

		<description>
	Enchanted Typeface
	Type Design
Art Direction
Editorial / Print Design


	A display typeface inspired by the lands of castles, fairies, and magical forests of the medieval period. Completed with a type specimen booklet.



&#60;img width="3024" height="2304" width_o="3024" height_o="2304" data-src="https://freight.cargo.site/t/original/i/aa052e818e933127cf955f3f057c12db1512e19ceb16501ec9622a997ee4d525/typeface_spread_mockup_cover_-2.png" data-mid="206648785" border="0"  src="https://freight.cargo.site/w/1000/i/aa052e818e933127cf955f3f057c12db1512e19ceb16501ec9622a997ee4d525/typeface_spread_mockup_cover_-2.png" /&#62;



	CONCEPT
	The Enchanted typeface is inspired by the stories of medieval fables, folklore, and fairytales of 15-17th century Europe.



&#60;img width="3610" height="1316" width_o="3610" height_o="1316" data-src="https://freight.cargo.site/t/original/i/8a6efa473cee5199282f0cd5898c9292f5f9ab4fd9bc89915972e7377e258d3f/Untitled_Artwork-53.png" data-mid="140607850" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/8a6efa473cee5199282f0cd5898c9292f5f9ab4fd9bc89915972e7377e258d3f/Untitled_Artwork-53.png" /&#62;



	INITIAL SKETCHES
	The serifs take the shape of sparkles, resembling the tips of a court jester’s attire. Each letterform was carefully hand-drawn with unique curves and imperfect strokes to retain an organic quality and resemblance to old-style Roman typefaces.




	&#60;img width="2000" height="2666" width_o="2000" height_o="2666" data-src="https://freight.cargo.site/t/original/i/91916df126d4c384e44afe38030f932b32e6f04797a6156224515c69f3023a3c/A_.jpg" data-mid="140608804" border="0"  src="https://freight.cargo.site/w/1000/i/91916df126d4c384e44afe38030f932b32e6f04797a6156224515c69f3023a3c/A_.jpg" /&#62;
	&#60;img width="2000" height="2662" width_o="2000" height_o="2662" data-src="https://freight.cargo.site/t/original/i/a7184ee7da40ec812c9d1ffd4e693c1c6c4baad7abdedf90e6791cc1656dace7/B_.jpg" data-mid="140608842" border="0"  src="https://freight.cargo.site/w/1000/i/a7184ee7da40ec812c9d1ffd4e693c1c6c4baad7abdedf90e6791cc1656dace7/B_.jpg" /&#62;
	&#60;img width="2000" height="2661" width_o="2000" height_o="2661" data-src="https://freight.cargo.site/t/original/i/8601afcd8814098cdc38a4f590c5c2bc335a068e059dd9698c63f264e371487e/H_.jpg" data-mid="140608844" border="0"  src="https://freight.cargo.site/w/1000/i/8601afcd8814098cdc38a4f590c5c2bc335a068e059dd9698c63f264e371487e/H_.jpg" /&#62;
	



	
	&#60;img width="2000" height="2662" width_o="2000" height_o="2662" data-src="https://freight.cargo.site/t/original/i/099a425f64107531903a10e9b5334f92af4ef35918f1782dd708792bf07b8af4/a.jpg" data-mid="140608848" border="0"  src="https://freight.cargo.site/w/1000/i/099a425f64107531903a10e9b5334f92af4ef35918f1782dd708792bf07b8af4/a.jpg" /&#62;
	&#60;img width="2000" height="2668" width_o="2000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/3d25a2f221dd3ebecf8fb15d6d273f13aa8be0a2cfeeba673077cc7887eddedc/b.jpg" data-mid="140608852" border="0"  src="https://freight.cargo.site/w/1000/i/3d25a2f221dd3ebecf8fb15d6d273f13aa8be0a2cfeeba673077cc7887eddedc/b.jpg" /&#62;
	&#60;img width="2000" height="2665" width_o="2000" height_o="2665" data-src="https://freight.cargo.site/t/original/i/3450d6e1f4831da40d81475cd3161e21d24e57b8d4db10fc5e5c838d4a320520/h.jpg" data-mid="140608854" border="0"  src="https://freight.cargo.site/w/1000/i/3450d6e1f4831da40d81475cd3161e21d24e57b8d4db10fc5e5c838d4a320520/h.jpg" /&#62;




	FULL TYPEFACE


&#60;img width="2000" height="1545" width_o="2000" height_o="1545" data-src="https://freight.cargo.site/t/original/i/ddc2661bbdb0579613232438b43b0445b2d0c82329617532e32bccf0283f9216/Enchanted_Typeface_Spreads8.jpg" data-mid="140607658" border="0"  src="https://freight.cargo.site/w/1000/i/ddc2661bbdb0579613232438b43b0445b2d0c82329617532e32bccf0283f9216/Enchanted_Typeface_Spreads8.jpg" /&#62;
&#60;img width="2000" height="1545" width_o="2000" height_o="1545" data-src="https://freight.cargo.site/t/original/i/988ddf4c8dc1b8e1ef83879faea12441c7e65a67625fbeefcb59cd596a56a86c/Enchanted_Typeface_Spreads11.jpg" data-mid="140607689" border="0"  src="https://freight.cargo.site/w/1000/i/988ddf4c8dc1b8e1ef83879faea12441c7e65a67625fbeefcb59cd596a56a86c/Enchanted_Typeface_Spreads11.jpg" /&#62;


	ENCHANTED TYPEFACE BOOKLET
	The type specimen booklet introduces the typeface like a fairy tale book. The color scheme uses an icy soft blue, like Cinderella's castle, and the cover design is reminiscent of the Gothic architecture of the medieval period.


&#60;img width="3024" height="2304" width_o="3024" height_o="2304" data-src="https://freight.cargo.site/t/original/i/aa052e818e933127cf955f3f057c12db1512e19ceb16501ec9622a997ee4d525/typeface_spread_mockup_cover_-2.png" data-mid="206648785" border="0"  src="https://freight.cargo.site/w/1000/i/aa052e818e933127cf955f3f057c12db1512e19ceb16501ec9622a997ee4d525/typeface_spread_mockup_cover_-2.png" /&#62;
&#60;img width="3024" height="2304" width_o="3024" height_o="2304" data-src="https://freight.cargo.site/t/original/i/d615ceaeb8e5ef70e621e5ff1c5fc531714b6427fb3bc6745da74972abb88fec/ouat.png" data-mid="206649125" border="0"  src="https://freight.cargo.site/w/1000/i/d615ceaeb8e5ef70e621e5ff1c5fc531714b6427fb3bc6745da74972abb88fec/ouat.png" /&#62;
&#60;img width="3024" height="2304" width_o="3024" height_o="2304" data-src="https://freight.cargo.site/t/original/i/7dc0d56b1ec515f9ef3845df74456d17dd4c540877e27d4b3bde1bcc0cff7693/mockup6-2.png" data-mid="206648784" border="0"  src="https://freight.cargo.site/w/1000/i/7dc0d56b1ec515f9ef3845df74456d17dd4c540877e27d4b3bde1bcc0cff7693/mockup6-2.png" /&#62;
&#60;img width="3024" height="2304" width_o="3024" height_o="2304" data-src="https://freight.cargo.site/t/original/i/73faab3c6eff82dbe0fe50cb16753ae3943904c5d795adf818ff14370741a9d5/mockup2-2.png" data-mid="206648780" border="0"  src="https://freight.cargo.site/w/1000/i/73faab3c6eff82dbe0fe50cb16753ae3943904c5d795adf818ff14370741a9d5/mockup2-2.png" /&#62;
&#60;img width="3024" height="2304" width_o="3024" height_o="2304" data-src="https://freight.cargo.site/t/original/i/f52f8f70bf1d3a24df7a4de048b9d6008b460110d8a8a9b1ec8c687ac710ff54/mockup_9-2.png" data-mid="206648776" border="0"  src="https://freight.cargo.site/w/1000/i/f52f8f70bf1d3a24df7a4de048b9d6008b460110d8a8a9b1ec8c687ac710ff54/mockup_9-2.png" /&#62;
&#60;img width="3024" height="2304" width_o="3024" height_o="2304" data-src="https://freight.cargo.site/t/original/i/2790ae9c21f1ea66d4d7ce57037713524b7e01bad9132bc2c50b6ad0d3773255/mockup1-2.png" data-mid="206648779" border="0"  src="https://freight.cargo.site/w/1000/i/2790ae9c21f1ea66d4d7ce57037713524b7e01bad9132bc2c50b6ad0d3773255/mockup1-2.png" /&#62;


	CREATING THE PAGES
	The challenge was experimenting with editorial layout beyond the functional and process pages. These explorations resulted in bold and expressive pages, with some that play on classic fairytales motifs. See if you recognize them!
 


&#60;img width="3024" height="2304" width_o="3024" height_o="2304" data-src="https://freight.cargo.site/t/original/i/fb2037d73fb587a1b6ea848b391460de50124ea60ce725ad2094c0f8d51aa1f7/mockup4-2.png" data-mid="206648782" border="0"  src="https://freight.cargo.site/w/1000/i/fb2037d73fb587a1b6ea848b391460de50124ea60ce725ad2094c0f8d51aa1f7/mockup4-2.png" /&#62;
&#60;img width="3024" height="2304" width_o="3024" height_o="2304" data-src="https://freight.cargo.site/t/original/i/50438a93fb63482f5c67d2074a04fbbbd0d38ae809c74cf02fca368d16be00aa/mockup_10-2.png" data-mid="206648777" border="0"  src="https://freight.cargo.site/w/1000/i/50438a93fb63482f5c67d2074a04fbbbd0d38ae809c74cf02fca368d16be00aa/mockup_10-2.png" /&#62;
&#60;img width="3024" height="2304" width_o="3024" height_o="2304" data-src="https://freight.cargo.site/t/original/i/3215e2b61916ab86b8c72f128d521bef6b8b02398f26c40a14573072a6bc2e06/mockup5-2.png" data-mid="206648783" border="0"  src="https://freight.cargo.site/w/1000/i/3215e2b61916ab86b8c72f128d521bef6b8b02398f26c40a14573072a6bc2e06/mockup5-2.png" /&#62;
&#60;img width="3024" height="2304" width_o="3024" height_o="2304" data-src="https://freight.cargo.site/t/original/i/e89cd8fcf555ef6676289540b034aff65f4620f9e28893dab2a8ba670101dc7f/mockup3-2.png" data-mid="206648781" border="0"  src="https://freight.cargo.site/w/1000/i/e89cd8fcf555ef6676289540b034aff65f4620f9e28893dab2a8ba670101dc7f/mockup3-2.png" /&#62;
&#60;img width="3024" height="2304" width_o="3024" height_o="2304" data-src="https://freight.cargo.site/t/original/i/d2e2e30597773c32612eee428b7f5e216cfe62d13f4a4e6b8d43544c0886f7e8/mockup_8-2.png" data-mid="206648775" border="0"  src="https://freight.cargo.site/w/1000/i/d2e2e30597773c32612eee428b7f5e216cfe62d13f4a4e6b8d43544c0886f7e8/mockup_8-2.png" /&#62;
&#60;img width="3024" height="2304" width_o="3024" height_o="2304" data-src="https://freight.cargo.site/t/original/i/019875de0d5c93c547a1872005d322ce79966e36ed8752c5c3810a385cf10989/mockup_11-2.png" data-mid="206648778" border="0"  src="https://freight.cargo.site/w/1000/i/019875de0d5c93c547a1872005d322ce79966e36ed8752c5c3810a385cf10989/mockup_11-2.png" /&#62;


	TYPEFACE ACTIVATION


&#60;img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/2860f330389ff41aaa4f76b9c5bf158bdd28205cd062bfd0e71c055cd075b477/letter.jpg" data-mid="172643566" border="0"  src="https://freight.cargo.site/w/1000/i/2860f330389ff41aaa4f76b9c5bf158bdd28205cd062bfd0e71c055cd075b477/letter.jpg" /&#62;
&#60;img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/f6dbc0ef036623af25acfe1541e4b17cae644839897171f498d092b1da150fe7/gastonn.jpg" data-mid="172643565" border="0"  src="https://freight.cargo.site/w/1000/i/f6dbc0ef036623af25acfe1541e4b17cae644839897171f498d092b1da150fe7/gastonn.jpg" /&#62;
&#60;img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/7e722ecfaa1545442133a0f24cc0abd6c87d7c1a4cad577d7dfe54acffb9b90f/book.jpg" data-mid="172643567" border="0"  src="https://freight.cargo.site/w/1000/i/7e722ecfaa1545442133a0f24cc0abd6c87d7c1a4cad577d7dfe54acffb9b90f/book.jpg" /&#62;


&#60;img width="2048" height="1001" width_o="2048" height_o="1001" data-src="https://freight.cargo.site/t/original/i/4e438837e3e1b6d1dc908d13d2724e16d2496f960c41a0a36dee716b765ccd5e/posters.jpg" data-mid="177231698" border="0"  src="https://freight.cargo.site/w/1000/i/4e438837e3e1b6d1dc908d13d2724e16d2496f960c41a0a36dee716b765ccd5e/posters.jpg" /&#62;



	TYPE BOOKLET OVERVIEW


&#60;img width="4000" height="5333" width_o="4000" height_o="5333" data-src="https://freight.cargo.site/t/original/i/109efd0e85525a8a1723be026045522956c5a987f03bffcb8ba5e9b4854af4dd/pages.png" data-mid="177232225" border="0"  src="https://freight.cargo.site/w/1000/i/109efd0e85525a8a1723be026045522956c5a987f03bffcb8ba5e9b4854af4dd/pages.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>The Crisis of Fast Fashion Pamphlet</title>
				
		<link>https://angelajgong.com/The-Crisis-of-Fast-Fashion-Pamphlet</link>

		<pubDate>Mon, 01 May 2023 01:09:10 +0000</pubDate>

		<dc:creator>Angela Gong</dc:creator>

		<guid isPermaLink="true">https://angelajgong.com/The-Crisis-of-Fast-Fashion-Pamphlet</guid>

		<description>
	The Crisis of Fast Fashion Pamphlet
	Infographics
Editorial /&#38;nbsp;Print Design
Illustration

	An infographic describing the environmental impacts of the global apparel industry. The data was extracted from the 2018 Quantis Global Apparel Report and streamlined into an easily digestible pamphlet.


&#60;img width="2200" height="1375" width_o="2200" height_o="1375" data-src="https://freight.cargo.site/t/original/i/28dcfce419e5075a6123a0036b22a1135996a7ffa7646cf30956adf543444fb1/fastfashion-thumbnail.png" data-mid="177227746" border="0"  src="https://freight.cargo.site/w/1000/i/28dcfce419e5075a6123a0036b22a1135996a7ffa7646cf30956adf543444fb1/fastfashion-thumbnail.png" /&#62;


	PAMPHLET LAYOUT
	The waterfall pamphlet outlines each stage of apparel production, from fiber creation to the end-of-life of a garment. I used an icon system to measure resource depletion in each environmental category. Each stage gives an detailed description of the process, resource usage, and illustrations of the machines.


&#60;img width="4800" height="1662" width_o="4800" height_o="1662" data-src="https://freight.cargo.site/t/original/i/0a40dbf4904d3afb9ddc57614c484420504f5458ad4cb78e5d8f02556f631c3f/cover_w.png" data-mid="177233892" border="0"  src="https://freight.cargo.site/w/1000/i/0a40dbf4904d3afb9ddc57614c484420504f5458ad4cb78e5d8f02556f631c3f/cover_w.png" /&#62;
&#60;img width="4800" height="1662" width_o="4800" height_o="1662" data-src="https://freight.cargo.site/t/original/i/73de37b2d24255adfba391e78ca5a4a917aa4eb20f9bfc971a63f2c479a25bcd/1_w.png" data-mid="177229493" border="0"  src="https://freight.cargo.site/w/1000/i/73de37b2d24255adfba391e78ca5a4a917aa4eb20f9bfc971a63f2c479a25bcd/1_w.png" /&#62;
&#60;img width="4800" height="1662" width_o="4800" height_o="1662" data-src="https://freight.cargo.site/t/original/i/6ada4c9ce4502de2563ba5094a483d2d46867ba9f3a3e3264951ea0d2c6b6ead/2_w.png" data-mid="177229494" border="0"  src="https://freight.cargo.site/w/1000/i/6ada4c9ce4502de2563ba5094a483d2d46867ba9f3a3e3264951ea0d2c6b6ead/2_w.png" /&#62;
&#60;img width="4800" height="1662" width_o="4800" height_o="1662" data-src="https://freight.cargo.site/t/original/i/a0daa6fefd79834fc5afe3c84dac88e9b7f2fe843786344d63c97a9b8849410f/3_w.png" data-mid="177229495" border="0"  src="https://freight.cargo.site/w/1000/i/a0daa6fefd79834fc5afe3c84dac88e9b7f2fe843786344d63c97a9b8849410f/3_w.png" /&#62;
&#60;img width="4800" height="1662" width_o="4800" height_o="1662" data-src="https://freight.cargo.site/t/original/i/24a959bfbf097d917b60d597c3c5181939104b086a89dd061b567bd33456e6b9/4_w.png" data-mid="177229496" border="0"  src="https://freight.cargo.site/w/1000/i/24a959bfbf097d917b60d597c3c5181939104b086a89dd061b567bd33456e6b9/4_w.png" /&#62;
&#60;img width="4800" height="1662" width_o="4800" height_o="1662" data-src="https://freight.cargo.site/t/original/i/48fea8bc0828665320c1c736e19c76f4822fd7030dca11f5b9c31a2b8a6aff19/5_w.png" data-mid="177229497" border="0"  src="https://freight.cargo.site/w/1000/i/48fea8bc0828665320c1c736e19c76f4822fd7030dca11f5b9c31a2b8a6aff19/5_w.png" /&#62;
&#60;img width="4800" height="1662" width_o="4800" height_o="1662" data-src="https://freight.cargo.site/t/original/i/385629c045de3dbd166cb8fbd775018a227569e02cc08b7ad7cb967d97addc8e/6_w.png" data-mid="177229498" border="0"  src="https://freight.cargo.site/w/1000/i/385629c045de3dbd166cb8fbd775018a227569e02cc08b7ad7cb967d97addc8e/6_w.png" /&#62;
&#60;img width="4800" height="1662" width_o="4800" height_o="1662" data-src="https://freight.cargo.site/t/original/i/f49b591165941cd6c3a5095702d4681ffa599c28d5f8ec7fc468ad20824fb8b2/7_w.png" data-mid="177229499" border="0"  src="https://freight.cargo.site/w/1000/i/f49b591165941cd6c3a5095702d4681ffa599c28d5f8ec7fc468ad20824fb8b2/7_w.png" /&#62;
&#60;img width="4800" height="1662" width_o="4800" height_o="1662" data-src="https://freight.cargo.site/t/original/i/d1692658ea9c6337027f92a35cc4f82bfc6183cb9bb88c290637c099d4eca152/8_w.png" data-mid="177229500" border="0"  src="https://freight.cargo.site/w/1000/i/d1692658ea9c6337027f92a35cc4f82bfc6183cb9bb88c290637c099d4eca152/8_w.png" /&#62;
&#60;img width="4800" height="1662" width_o="4800" height_o="1662" data-src="https://freight.cargo.site/t/original/i/6657e75256d20eeacbc0e102503f4cf9fcf730250cc55b9238d88ea7bf2e2501/9_w.png" data-mid="177229501" border="0"  src="https://freight.cargo.site/w/1000/i/6657e75256d20eeacbc0e102503f4cf9fcf730250cc55b9238d88ea7bf2e2501/9_w.png" /&#62;



	OVERVIEW


	
&#60;img width="4800" height="1662" width_o="4800" height_o="1662" data-src="https://freight.cargo.site/t/original/i/0a40dbf4904d3afb9ddc57614c484420504f5458ad4cb78e5d8f02556f631c3f/cover_w.png" data-mid="177233892" border="0"  src="https://freight.cargo.site/w/1000/i/0a40dbf4904d3afb9ddc57614c484420504f5458ad4cb78e5d8f02556f631c3f/cover_w.png" /&#62;
&#60;img width="4800" height="1662" width_o="4800" height_o="1662" data-src="https://freight.cargo.site/t/original/i/73de37b2d24255adfba391e78ca5a4a917aa4eb20f9bfc971a63f2c479a25bcd/1_w.png" data-mid="177229493" border="0"  src="https://freight.cargo.site/w/1000/i/73de37b2d24255adfba391e78ca5a4a917aa4eb20f9bfc971a63f2c479a25bcd/1_w.png" /&#62;
&#60;img width="4800" height="1662" width_o="4800" height_o="1662" data-src="https://freight.cargo.site/t/original/i/6ada4c9ce4502de2563ba5094a483d2d46867ba9f3a3e3264951ea0d2c6b6ead/2_w.png" data-mid="177229494" border="0"  src="https://freight.cargo.site/w/1000/i/6ada4c9ce4502de2563ba5094a483d2d46867ba9f3a3e3264951ea0d2c6b6ead/2_w.png" /&#62;
&#60;img width="4800" height="1662" width_o="4800" height_o="1662" data-src="https://freight.cargo.site/t/original/i/a0daa6fefd79834fc5afe3c84dac88e9b7f2fe843786344d63c97a9b8849410f/3_w.png" data-mid="177229495" border="0"  src="https://freight.cargo.site/w/1000/i/a0daa6fefd79834fc5afe3c84dac88e9b7f2fe843786344d63c97a9b8849410f/3_w.png" /&#62;
&#60;img width="4800" height="1662" width_o="4800" height_o="1662" data-src="https://freight.cargo.site/t/original/i/24a959bfbf097d917b60d597c3c5181939104b086a89dd061b567bd33456e6b9/4_w.png" data-mid="177229496" border="0"  src="https://freight.cargo.site/w/1000/i/24a959bfbf097d917b60d597c3c5181939104b086a89dd061b567bd33456e6b9/4_w.png" /&#62;
&#60;img width="4800" height="1662" width_o="4800" height_o="1662" data-src="https://freight.cargo.site/t/original/i/48fea8bc0828665320c1c736e19c76f4822fd7030dca11f5b9c31a2b8a6aff19/5_w.png" data-mid="177229497" border="0"  src="https://freight.cargo.site/w/1000/i/48fea8bc0828665320c1c736e19c76f4822fd7030dca11f5b9c31a2b8a6aff19/5_w.png" /&#62;
&#60;img width="4800" height="1662" width_o="4800" height_o="1662" data-src="https://freight.cargo.site/t/original/i/385629c045de3dbd166cb8fbd775018a227569e02cc08b7ad7cb967d97addc8e/6_w.png" data-mid="177229498" border="0"  src="https://freight.cargo.site/w/1000/i/385629c045de3dbd166cb8fbd775018a227569e02cc08b7ad7cb967d97addc8e/6_w.png" /&#62;
&#60;img width="4800" height="1662" width_o="4800" height_o="1662" data-src="https://freight.cargo.site/t/original/i/f49b591165941cd6c3a5095702d4681ffa599c28d5f8ec7fc468ad20824fb8b2/7_w.png" data-mid="177229499" border="0"  src="https://freight.cargo.site/w/1000/i/f49b591165941cd6c3a5095702d4681ffa599c28d5f8ec7fc468ad20824fb8b2/7_w.png" /&#62;
&#60;img width="4800" height="1662" width_o="4800" height_o="1662" data-src="https://freight.cargo.site/t/original/i/d1692658ea9c6337027f92a35cc4f82bfc6183cb9bb88c290637c099d4eca152/8_w.png" data-mid="177229500" border="0"  src="https://freight.cargo.site/w/1000/i/d1692658ea9c6337027f92a35cc4f82bfc6183cb9bb88c290637c099d4eca152/8_w.png" /&#62;
&#60;img width="4800" height="1662" width_o="4800" height_o="1662" data-src="https://freight.cargo.site/t/original/i/6657e75256d20eeacbc0e102503f4cf9fcf730250cc55b9238d88ea7bf2e2501/9_w.png" data-mid="177229501" border="0"  src="https://freight.cargo.site/w/1000/i/6657e75256d20eeacbc0e102503f4cf9fcf730250cc55b9238d88ea7bf2e2501/9_w.png" /&#62;


Guided By
James Daher</description>
		
	</item>
		
		
	<item>
		<title>Retro Band-Aid Commercial</title>
				
		<link>https://angelajgong.com/Retro-Band-Aid-Commercial</link>

		<pubDate>Fri, 15 Apr 2022 03:22:29 +0000</pubDate>

		<dc:creator>Angela Gong</dc:creator>

		<guid isPermaLink="true">https://angelajgong.com/Retro-Band-Aid-Commercial</guid>

		<description>
	Retro Band-Aid Commercial
	Motion DesignAdvertising
2D Animation




	A 1960s Band-Aid commercial takes a humorous approach by bringing an egg to life. Humpty Dumpty experiences a series of misfortunes, from being dipped in boiling water to taking a tumble and cracking, before being patched up with mini Band-Aids.







	CONCEPT
	I drew inspiration from the original Band-Aid commercial and the nursery rhyme Humpty Dumpty, incorporating the whimsical character into the advertisement. Humpty Dumpty's comical mishaps highlight the strength and effectiveness of Band-Aid's adhesive bandages in a memorable and engaging way.



	&#60;img width="2200" height="977" width_o="2200" height_o="977" data-src="https://freight.cargo.site/t/original/i/e93cd4bd16300ef7017102da60a01b062d1af23ebc7e1ba49d337b5389261ed9/Band_Aid_logo_PNG1.png" data-mid="140602721" border="0" data-scale="78" data-icon-mode src="https://freight.cargo.site/w/1000/i/e93cd4bd16300ef7017102da60a01b062d1af23ebc7e1ba49d337b5389261ed9/Band_Aid_logo_PNG1.png" /&#62;
	&#60;img width="712" height="665" width_o="712" height_o="665" data-src="https://freight.cargo.site/t/original/i/fb43ce00a927a46fa4ca0cf7dfa4c044c445a2144a379713363f442ac175bf2b/203e748afd00f5ff8ccfec8468b303e8.jpg" data-mid="140602522" border="0" data-scale="17" data-icon-mode src="https://freight.cargo.site/w/712/i/fb43ce00a927a46fa4ca0cf7dfa4c044c445a2144a379713363f442ac175bf2b/203e748afd00f5ff8ccfec8468b303e8.jpg" /&#62;
	&#60;img width="1348" height="1108" width_o="1348" height_o="1108" data-src="https://freight.cargo.site/t/original/i/9ea4be3a45578f22534dc7458bd0387fd128ae12971bcdf4fc3e7e7f46bbd789/Screen-Shot-2022-01-16-at-10.29.46-PM.png" data-mid="140602541" border="0" data-scale="92" data-icon-mode src="https://freight.cargo.site/w/1000/i/9ea4be3a45578f22534dc7458bd0387fd128ae12971bcdf4fc3e7e7f46bbd789/Screen-Shot-2022-01-16-at-10.29.46-PM.png" /&#62;
	&#60;img width="1188" height="804" width_o="1188" height_o="804" data-src="https://freight.cargo.site/t/original/i/a0cd1c61c4d8b72270ff94380179e936b41fc58929bfd24ead8380056d157222/Screen-Shot-2022-02-05-at-5.02.02-AM.png" data-mid="140602543" border="0" data-scale="92" data-icon-mode src="https://freight.cargo.site/w/1000/i/a0cd1c61c4d8b72270ff94380179e936b41fc58929bfd24ead8380056d157222/Screen-Shot-2022-02-05-at-5.02.02-AM.png" /&#62;


	STORYBOARD


&#60;img width="7894" height="4090" width_o="7894" height_o="4090" data-src="https://freight.cargo.site/t/original/i/35dd808977c2a4437951f2be479cf32f48d841593ce12a0f997fe38e442c23dd/Angela_Gong_Storyboard1.png" data-mid="168606950" border="0"  src="https://freight.cargo.site/w/1000/i/35dd808977c2a4437951f2be479cf32f48d841593ce12a0f997fe38e442c23dd/Angela_Gong_Storyboard1.png" /&#62;
&#60;img width="8000" height="4180" width_o="8000" height_o="4180" data-src="https://freight.cargo.site/t/original/i/4be05eb8f59afaa57b351e3d04988d999089b864de3e4deca0605ba161d2fd14/Angela_Gong_Storyboard2.png" data-mid="168606952" border="0"  src="https://freight.cargo.site/w/1000/i/4be05eb8f59afaa57b351e3d04988d999089b864de3e4deca0605ba161d2fd14/Angela_Gong_Storyboard2.png" /&#62;



	CHARACTER RIGGING
	The most challenging task was teaching myself to rig a character. There were many complications and errors, but I persevered! I rigged the egg using Duik Bassel, a tool to build a skeleton of controls (rigging) to make characters move, like the strings on a puppet.





&#60;img width="517" height="880" width_o="517" height_o="880" data-src="https://freight.cargo.site/t/original/i/e56c416a01a8a912c52df020d935bce143264aff7e22847b54caef4e84d87181/egg-copy.png" data-mid="205819965" border="0"  src="https://freight.cargo.site/w/517/i/e56c416a01a8a912c52df020d935bce143264aff7e22847b54caef4e84d87181/egg-copy.png" /&#62;




	BUILDING THE CHARACTER
	First, I had to build the character in Illustrator, considering the flexion and extension of the hands, arms, and legs. With this clean illustration style I selected for the project, I constructed the character in a way that maintains the linework when the character bends.


&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/ddbb53c86d64767b74e5e3e1e65f92065a81b781bc7344a6e799ce6144f850f6/s1-looped.gif" data-mid="190097322" border="0"  src="https://freight.cargo.site/w/1000/i/ddbb53c86d64767b74e5e3e1e65f92065a81b781bc7344a6e799ce6144f850f6/s1-looped.gif" /&#62;
&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/a44398a94e7dd4371354daa952a77376a7f266b9dcee4def0f9cddaa6032f6e2/s2-looped.gif" data-mid="190097319" border="0"  src="https://freight.cargo.site/w/1000/i/a44398a94e7dd4371354daa952a77376a7f266b9dcee4def0f9cddaa6032f6e2/s2-looped.gif" /&#62;



	FACE RIGGING
	I created facial expressions that accurately captured emotions like happiness, annoyance, anger, and distress to convey the scenes.


&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/29776481ef6b8c3f06e8ffa3985156077a6188d3cd8ad1fa65f2613afb9104a6/s4-looped.gif" data-mid="190097417" border="0"  src="https://freight.cargo.site/w/1000/i/29776481ef6b8c3f06e8ffa3985156077a6188d3cd8ad1fa65f2613afb9104a6/s4-looped.gif" /&#62;
&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/b59f1373c46635d63e8397ea8623018fcc4084c70f525d871c6679bf7080c06c/s3-looped.gif" data-mid="190097323" border="0"  src="https://freight.cargo.site/w/1000/i/b59f1373c46635d63e8397ea8623018fcc4084c70f525d871c6679bf7080c06c/s3-looped.gif" /&#62;

</description>
		
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