The Highlights Campaign
Brand Identity
Marketing / Advertising
Digital Campaign
Marketing / Advertising
Digital Campaign
An integrated digital campaign for The Weeknd's second greatest hits album, The Highlights, using animated photomontages to promote the album.
CONCEPT
The animated photomontages uses existing imagery and themes from the album, expressing a world of toxicity, heartbreak, drugs, fame, fortune. The visuals evoke the album’s motifs of red, darkness, numbness, nightlife imagery, and retro aesthetic. The campaign extends across animated banner ads, socials, and website takeovers.
