Pick a Pier is a platform that connects boaters and marinas, making sailing more accessible. To establish better online presence in the boating community, we strengthened Pick a Pier with new brand-based and integrated marketing assets for their loyalty program, Popeye® Sail Club.

The benefits of Popeye® Sail Club, the most exclusive, advanced, rewarding, and sustainable boating club powered by Pick a Pier. The explainer video is an animated version of the How-It-Works page, in which I collaborated with the marketing team to adapt it into English, French, Italian, and Spanish.

I crafted Pick a Pier’s new icon system to better convey the brand’s messaging and storytelling. The icons feature transparent elements that evoke maritime themes, with certain details reflecting the brand’s commitment of sustainability.

POPEYE® SAIL CLUB: HOW-IT-WORKS WEBPAGE

The updated How-It-Works webpage effectively explain how to earn and redeem points through Pick a Pier’s loyalty program.

I redesigned the diagram to enhance the excitement of redeeming rewards by aligning the graphics and language with the range concept. The redesign addresses and streamlines the issue of confusion of the tiers in the previous layout, as time is typically understood in sequential order.

Designed to invite new customers and welcome new members to Popeye® Sail Club, which are placed in participating marinas across Europe.