Martha’s Country Bakery is an Italian family owned local dessert bakery with five locations standing across Queens and Brooklyn. The bakery was founded with an everlasting goal of providing customers with classic American baked goods in a warm, friendly atmosphere.

Their site serves to inform customers of their five locations, brand story, the food they serve, offer career opportunities at their bakeries, and is used as a waitlist for a table.

Martha’s current website lacks information hierarchy, has issues with redundancy, and is overcrowded with outdated content.

The goal of the site redesign is to update their visuals and information, and restructure the information architecture, which will bring clarity and easier navigation for their future customers.

Hand-drawn illustrations to give
the feeling of a cozy quaint little bakery.

Navigate to one of the bakery’s location page to view their address, store hours, and shop updates.

Martha uses their site as a in-person table waitlist so OpenTable is only available on the mobile version.

The career screen offers prospective staff a chance to join the team by viewing bakery positions and submitting their resume. Only available positions at specific bakeries would be listed.

From the menu screen, navigate to the Desserts or Espresso Bar to view all the sweets and refreshments the bakery has to offer. Use the slider under each section to browse the items.