Pop culture trends shape our everyday choices, from what we buy to how we dress and talk, and help us connect with others. Design movements, such as Art Deco in the 1920s, Mid-century Modern in the 1950s, and Psychedelic in the 1960s, encapsulate their respective eras' cultural and social influences.

I started with a sketch inspired by the blues and pinks of mid-century design. I also thought about how this package might look on a store shelf and stand out from all the other packages right next to this product.

The result was a series of pasta boxes with the qualities of mid-century design. I wanted to capture the simplicity, clean lines, geometric shapes, bold san serifs, and vibrant pastels of the era's design style.